Retro Brand Rumble

Theme

Upgrade over replace: reviving brands, creating innovations.

Rules & regulations

• Product Innovation: enhance an existing analog product with smart/innovative features without compromising its originality.
• Permanent changes — drilling, cutting, soldering, or altering structural integrity — are not allowed.
• Enhancements must be non-invasive (clamps, straps, adhesives, magnets) and fully removable without damage.
• All modifications must be safe — no sharp edges, exposed wires or unsafe mechanisms.
• Product Branding: participants must develop a complete identity — product name, logo, tagline and advertising banner.
• All branding elements must be original and created by the participants.

Submission & presentation

• Each team pitches its upgraded product. Offline participants must bring the physical product.
• The presentation should reflect the product's value, target audience and market appeal, followed by Q/A.

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Q/A & presentation window: Pitch 2–3 min, Q/A 2 min (total 5 minutes)

Event coordinator

Only one teacher in-charge per school may join this event's WhatsApp group.